The answers to the question of whether history is circular or linear is related to which section of history you live in. This must be the shortest answer to the great philosophy of history philosophy. The slits that adorn the great wall of humanity mark the great transformations that human beings experience. The tragic nature of these transformations is again its agency. Myths, emails, epics, folk tales emerge from our efforts to return to the millennia and understand it. The common feature of these species is soil and agriculture. The biggest of these myths are also in this land. In ancient times, he sends his king counselors to the Delphi priests to solve the damage caused by a jealous stepmother to the farmland. When they return, the step queen bribes the counselors and tells the king to sacrifice their children. Although the king hesitates in this decision, consultants insist. The helpless king takes his children to the mountains to sacrifice. The mother, who watches what is going on in paradise, wishes the gods to send a gold-skinned coach. His wish is accepted and the coach starts to fly towards Anatolia by taking them on his back. It is unfortunate that when the Dardanelles passes over the strait, the little girl Helle falls down. Phrixus (Georgia), who is on the way, reaches the land of Kolkhis. He sacrifices the coach and hangs his golden hide on the sacred oak tree. The tree protects the Kolkhis Dragon, who never sleeps. Argonates, who set out to buy the golden hides, first built a large ship for the master Argos. On the way, Dolionia, the country of King Kyzikos, stops by. The king welcomes them, but they catch a storm that night. Argonates, who do not know that they have landed in Dolion again, kill King Kyzikos and his men, who are enemy chests. After this event, the city is called the king. That city is the ancient city established on the skirts of Kapıdağ where the Bandırma-Erdek highway passes. The date is BC. It is based on 6 thousand. Kyzikos Ancient City, which is famous enough to compete with Ephesus, is a complete agricultural and commercial city with its 3 ports. The city, which was the main logistics base of olive oil, wine, wheat and marble trade, has lost its importance in the history with earthquakes. The filling of the harbor in Berzah with earthquakes caused the swamp and the locals settled in Erdek today due to malaria. There are also many church ruins in the peninsula. The reason for this is the density of the Christian population before Lausanne. The most important of these are; Kirazlı monastery ruins are Ormanlı Village Monastery Ruins, Ballıpınar Village Church Ruins, Karşıyaka Town Church ruins.
Kapidag peninsula is one of the most interesting places in the Anatolian geography. The peninsula is connected to the mainland by a hog in the Sea of Marmara. As an example of a tombolo, Kapıdağ covers 17,686 hectares of 300 square kilometers of land. Kapıdağ, an ancient settlement, is a hidden paradise with its natural beauty. The natural and historical beauties of the peninsula are accompanied by cultural richness. The reason for this depth is: Thracians, Macedonians, Lydians, Persians, Ispartans, Peloponnesians, Phyrigians, Romans, Byzantines, Seljuks and traces of Ottoman civilizations. Of course, the exchange experienced during the republic gave a new form to this cultural depth. Today, in the demographic structure, Kapidağ, mostly formed by Turkish, Pomak and Cretans; It is a mosaic where different ethnic groups live and transfer their cultural forms to their daily lives.
The sails of Argo, the ship of the Argonates, who searched for the golden hides, are not sure if the sails are purple, but the skirts of Ballıpınar village women are also purple. The reason for this is the Kapıdağ Purple Onion. If you want to see how an onion shapes the culture of life, you should definitely visit this village.
Onion and Onion Varieties in Gastronomy Culture
Onion healing is one of the rare vegetables that has taken its place in all civilizations. It is sacred because it represents the cycle of life in ancient Egypt. In Hittites, onion represents ethical values with its tight leaves. The onion is Europe's savior in the plague epidemic. In Europe of the period, there are about 700 species of onions, which must be planted with edicts. In our country, 66 of 156 species are endemic. Onion is a vegetable that suits Anatolia. If we say the backbone of Turkish gastronomy, I think we will not be exaggerated.
With its high antioxidant feature, onion is also a source of sulfur and vitamin C. Besides, onion; Vitamins A, B2, B3, B6, B9, E, sugars such as mineral sucrose, glucose and fructose, essential oils and essential oils such as potassium, phosphorus, calcium, magnesium, sodium, iron, selenium. In addition to these features, onion is a food that is consumed even Purplee than wheat. As you will not find a cookbook without onions, there is no national gastronomy without onions. Well, if you think who is consuming the onion that is so important, China and India take the lead. Do they love it, of course, yes, but not as much as Libyan people. The record per capita is in Libya. Onion is a political figure. The winner gets on well with the onion. Determine Indian politics onion. If there is no onion, there is no power. Nobody can think of being in power without taking the support of the onion back. Since the Assyrians and the Hittites, the onions that are as old as the history of humanity have shaped the culture of food at the level of obsession in this geography.
We consume fresh (green), shallots, red, purple, white and yellow varieties of onions that are so valuable. Although the places of use differ in every country's kitchen, there are also basic principles that do not change. As an example, winter onion, which we know as yellow onion, is indispensable for main dishes. Purple and red onions are indispensable for salad and fish services. At this point, we have a geographically marked onion. Kapıdağ purple onion, which turns salads into a flavor spring; It has a unique and special place in the world with its growing in Austria, Italy / Sicily and Kapidag.
Geographical Indication Journey of Kapıdağ Purple Onion
Kapıdağ Purple Onion, which is based on the immigrants coming with the exchange, is produced only in the five villages of the Kapıdağ Peninsula (Ballıpınar, Şahinburgaz, Ormanlı, Turhanlar, Doğanlar). A special emphasis should be placed on the village of Ballıpınar; because most of the production is in this village. One of the points that should not be overlooked is that the agricultural tradition and lands in these villages are under the distorted pressure of construction. In fact, although purple and red onions grow all over our country, none of them reach the high aromatic height here. This makes it special from others. Although the annual yield of Kapıdağ Purple Onion, which can be produced in 400 decares, about 300 decares in Ballıpınar village, varies, the average annual average does not exceed 2 thousand tons. This onion, which is the preference of fish restaurants in Istanbul, started to be preferred by its famous chefs after receiving geographical signs. This onion, which is an added value for the villages, is a good example of staying in the countryside with its 200 households living. S. S. Fertile Hands Cooperative was established in the region to focus on the production and marketing opportunities of this onion, which is especially cultivated by women. With the mission it gained on the sustainability of the cooperative product, which focuses on the power of co-production; He is working on the institutionalization of Kapıdağ Purple Onion.
Erdek Chamber of Commerce made an application on March 1, 2018 and registered as a country originated at the national level as the Geographical Marked Product No. 362 on July 2, 2018. Geographical boundaries; It is Kapidag Peninsula. Kapidag Peninsula; It is affiliated to Erdek District of Balıkesir Province.
The Distinctive Features of Kapidag Purple Onion as a Geographical Indication
Kapidag Peninsula displays a Purplephological character with an area of approximately 300 km². Granite, quartzite, micaschist and gneiss are the main ones in its structure. Coasts are steep in most places. There are many indentations and protrusions.
When the peninsula is analyzed in terms of soil properties, it is seen that it consists of sandy loam and sandy soils, which generally reflect the characteristics of the main rock. Granite and gneisses, which are widely distributed in the field, are well permeable, permeable, sandy, soils that have formed soils have played an important role in agricultural production in the peninsula in the past by influencing the agricultural characteristics of the site. However, the lands that have an effective effect on the agricultural properties of the site are alluvial soils with very high yields.
Kapidag Peninsula is one of the rare places where it can be seen together with the Mediterranean, Black Sea and Central Anatolia climate types. Windswinds in the east and north are effective in the west, and lodos in the west. The average wind speed in months is approximately 4.1 m / s (15 Km / Hour). Climate structure has brought a great variety in vegetation. Therefore, the peninsula's ecological structure, fauna and flora are rich.
Sea water temperature average is 28 ºC in May and June, 33 ºC in July and August, 30 ºC in September and October. The average annual precipitation is 700 mm. Rainfall in the winter months constitutes 43% of the total annual precipitation. December and January are the months when the highest amount of daily precipitation occurs, as well as the highest humidity average. The annual average relative humidity in the district is 73%. The lowest average temperature is 5.1 ºC (January), the highest average temperature is 23.6 ºC (July) and the annual average temperature is 14.2 ºC.
In the onions produced in Kapıdağ Peninsula to acquire dark purple color and other features; It originates from the soil, climate and geographical features of the area. All of the onions produced in Kapıdağ Peninsula are purple. It has been known as Kapıdağ Purple Soğan for many years because its color is much darker compared to other red onion varieties.
The physical difference of Kapıdağ Purple Onion, which has a high antioxidant depot, from similar purple onions differs in terms of shell and flesh color. Especially onion peel leaves white paper and red on hand.
Technical Specifications of Kapındağ Purple Onion
Family
Alliaceae
Genus
Allium
Type
Allium cepa
Shell Color
Purple
Onion Meat Color
(dark red)
Number of Shells
At least 3
Onion Taste
Sweat
Total Sugar (%)
7,90 ± 0,27
Crude Cellulose (%)
1,20
Dry Matter (%)
10,51
Average Width of Onion Tuber
78,6 ± 7,7 mm
Average Length of Onion Tuber
61,7 ± 11,3 mm
Total soluble substances (%)
8,0 ± 0,3
Onion Meat Color (Chromameter )
28,8 ± 4,5 (bright)
35,6 ± 3,5 (dark red)
Production Method:
Kapıdağ Purple Onion grows in alluvial soils in the valley bases in the peninsula. The general soil structure of the geographical area is sandy-loam. The planting-planting region is generally in the parts facing the Marmara Sea in the north of the peninsula and remains within the isolated region. There is no foreign pollination because no other onion seed variety is grown in its geographical area. The seed used in the geographical area is used in a period like a century without disturbing its genetic purity. The seeds of the crop are reproduced in Kapıdağ Peninsula and agricultural activities are carried out within the defined geographical boundary. Only in this way is it possible for the product to acquire taste, aroma and other properties.
Kapıdağ Purple Onion is 5-8 layers, crust color is dark red purple color, onion meat color is dark red, sweet and juicy. Seed sowing is done on seed pillows in October. Seedlings in seed pillows are planted between 5-10 cm rows and 10-15 cm rows in pans, which are the main planting place in March-April. Cultural processes (hoeing, irrigation, weeding, etc.) are carried out by farmers in the geographical area with the knowledge and experience of agricultural production of the product for many years.
The most appropriate harvesting (dismantling) time of Kapıdağ Purple Onion is the end of June and the beginning of July. The dismantled onions are left to dry for 7-10 days with a barrel in the field. After this process, some of the onions are knitted as 3 or 5 braids and suspended. The onion duration of onions is 4-5 months. During this process, the onion should be kept in a cool and dry place.
Kapıdağ Purple Onion and Marketing Communication
The basis of marketing communication is the 'causality' link. This is the end tear of all promotion strategies of a product or service that has not been able to establish / establish a causal link. This is why, even though brand communication is properly structured, it is not always possible for the brand to remain in the market. This is due to the brand's knowledge. This context is an eco-system of geographically marked products. They exist or disappear with all the elements of the system over time. Kapidag peninsula eco system is a whole with its agriculture, tourism and gastronomy capabilities. Kapıdağ peninsula, which has preserved its civil architectural examples and has transformed its architectural identity to its history, is one of the closest places to be the important gastro-tourism location of the future. We now know that the brand communication, which sees the target audience of the brands as the fortresses to be seized, went bankrupt. 'The famous attacks' that were made to take over the castle were about to leave the doors and shoot the signs. A brand communication that has not developed a sensory communication with its target audience will not exist in the future. In this context, the Kapidag eco-system will take its place in the market in both agricultural and sub-tourism branches with its correct corporate identity design and depth of discourse.
In this time section where a rapid transformation is experienced, 'visibility' is the focus of marketing communication. What level of visibility is communicated in both verbal and visual language design is the main problem of brands. When we turn this into branding in agriculture, there is a need for other kinds of information beyond the language and content being deformed due to the nature of this field. The quality of this information is far from 'knowledge of reporting'. In this context, Kapıdağ Purple Onion will establish a healthy communication with its target audience with the strategic concept it will create while positioning itself in the market. Kapıdağ Purple Onion, which uses brand communication tools and makes it sustainable, will position it on a different area than other onions. This will match it both in terms of brand identity and price. In addition, Kapidag Peninsula needs sustainability with an event management blended with gastronomy and tourism opportunities. At this point, the experience and visibility of the Australian and Sicilian onion producer associations can be a guide in terms of the sample. Of course, it is also worth noting the problem of positioning here. While replacing Kapıdağ Purple Onion, known as fish onion, it should start with the right strategic concepts.
Kemal ÇİFÇİ Brand Consultant General Secretary of Geographical Indications Association
06 May 2020 Ankara-Çankaya - Turkey
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