BİZİM İÇİN REKLAM DEĞER ÜRETİRKEN HESAP VEREBİLMEKTİR...

MAKALELER

GEYVE QUINCE AND MARKETING COMMUNICATION

“As the dawn broke, the watchmen of the caravan slowly began to wake everyone up. The caravan, which stopped at a fountain along the length of the road, is now getting ready for a new day. The dryness taken from Beypazarı was about to run out.

AN AGRICULTURAL LOVERS, GÜRSU DEVECI PEAR AND MARKETING COMMUNICATION

The most precious thing a father can leave his son is a pear. When Lütfü Deveci (1902-2008), the prince of Turkish fruit growing, got the news of his son s birth, he named his son on the pear he found himself. Now we had another pear variety;

INTERVIEW ON GEOGRAPHICAL MARKED PRODUCTS (TARLASERA JOURNAL)

The history of spices, coffee, cheese, tea is the history of humanity. As the phenomenon of human satiety and nutrition diverged, spice routes and silk roads were opened and the whole ancient world was wrapped in a net. Considering the political,

KIRKAĞAÇ MELON AND MARKETING COMMUNICATION

It is the seed that makes people grow, that makes them grow and give branches. You plant and wait. You know it will root and crack the soil. You know, you gave life to life with your own hands. The seed is the substance, you have learned from your

STATE IDEA, MALATYA APRICOT AND MARKETING COMMUNICATION

n the ancient Anatolian tradition, “Every tree has a wolf in its essence.” Although the wolf in Hobbes is not the same wolf; they intersect at many points in terms of philosophical themes. The fact that the knowledge intersecting between the

Boran Love, Diyarbakir Watermelon and Marketing Communication

When it comes to the history of agriculture, culture and civilization, Diyarbakir; It is the fortress of Mesopotamia. Diyarbakir, whose castle has been continuously expanded by all the civilizations that have passed since the Hurrians and Mitanids

Agropolitics of the Russia-Ukraine War

The world oscillates between what is and what is seen. The historical depth of human politics is built on the visible; make it easy to convey/explain. A political institution is formed from this phenomenon, and those who appear always drink water

TROY TASTE EZİNE CHEESE AND MARKETING COMMUNICATION

First there was the goat. The sun went down, then the cheese became night. The day has brightened. Homer had not finished his epic yet when the sun came to Kaz Mountains by walking from the Caucasus Mountains. When the Turkmen girl Sarıkız filled

ERDEMLI LAMAS LEMON AND MARKETING COMMUNICATION

Today, the region where Erdemli district of Mersin was established is the most important lemon production center of Turkey with its agricultural production. In terms of Turkey s plant production value, after Antalya, Konya, Şanlıurfa, Mersin; It has

AEGEAN JOURNEY ON THE PALATE; MİLAS OLIVE OIL AND MARKETING COMMUNICATION

If you are far away from the turquoise bays of the Aegean, if you are dreaming of the yellow warmth of the beaches, if you want to dive in, on the horizon in the turbulence of the sea; It s time to face it, Milas Olive Oil. I do not even count the

THE COOL GIRL OF THE WIND URLA GUM ARTICHOKE AND MARKETING COMMUNICATION

The fact that the cultural history flourishes in different geographies in different time periods does not change the fact that the Aegean is fundamental. The fact that the firsts of Agriculture and Philosophy are here is not due to coincidence, but

GENETIC CODE OF LIFE GEMLİK OLIVE AND MARKETING COMMUNICATION

When you extract olives in the Mediterranean basin, the sea turns from blue to red. Olive, which feeds the culture so much, is the dominant element of the cuisine culture in the Mediterranean. In fact, it should not be an exaggeration to divide world

KARACADAĞ RICE AND MARKETING COMMUNICATION

Diyarbakır, the northern star of Mesopotamia, shed light on humanity throughout the ages. These lands, which are the settlements of the world s first agricultural communities, began to be enlightened in our knowledge of the Neolithic age when ...

GYPSY GIRL FROM ZEUGMALI, ANTEP PISTACHIO AND MARKETING COMMUNICATION

Since the Hittites, one of the ancient peoples of Anatolia, Pistachio is not missing from our palates and has been the subject of trade. One of the gene sources of this product, which is indispensable for the Aramean and Assyrian trade colonies, is

THE DEEP RIVER OF THE POET ISPARTA ROSE AND MARKETING COMMUNICATION

Isparta Rose, whose production tradition has deepened, has no production problems in part, and can expand in its microclimate; With the strategic action plan to be made, it always has the potential to rival cosmetic valleys, which are an example...

ODEMIS POTATO AND MARKETING COMMUNICATION

If you have settled on the slopes of the Bozdağlar, if you have nourished the fertile soil of Menderes, if you cross the Aydın mountains and fall in love with a nomad girl, your stance and walk will change. In these lands that have been home to ...

MARKETING COMMUNICATION AND ONE SECOND POINT THEORY

One Second Point (state of being or not being) Theory: while transmitting the verbal and visual message in marketing communication tools it is the situation of trademark’s fall (disappearance) from person’s (target market) perception.

ALONE A KING IN İVRİZ VALLEY ... EREĞLİ WHITE CHERRY AND MARKETING COMMUNICATION

‘The threshing floor supervisor Gal (who must have been agriculture minister of the period) was commanding left and right in his usual haste. According to the incoming tablet, the products that would go to the Assyrian merchants had to be prepared.

FROM KİBELE TO SPİL MOUNTAIN ... MANİSA SULTANİYE GRAPE AND MARKETING COMMUNICATION

Anatolia, the foundation of humanity s knowledge archeology, continues to shine a light on us with its abundance for millennia. Agriculture is the basis of Anatolia s information archeology. Arke (substance), one of the basic concepts of philosophy,

GOLDEN SKIN, KAPIDAĞI, PURPLE ONION AND MARKETING COMMUNICATION

he answers to the question of whether history is circular or linear is related to which section of history you live in. This must be the shortest answer to the great philosophy of history philosophy. The slits that adorn the great wall of humanity ..

THE WORLD S MOST SINCERE APPLE… POSOF AND MARKETING COMMUNICATIONS

Under the cultural depth of Anatolia, the homeland of philosophy and Sufism, there are concepts of tolerance, human love and sincere smiling people. In this land, the address of tolerance is Mevlana, the address of human love is

URFA PEPPER, POSITIONING AND MARKETING COMMUNICATION

If the city is moving, it means producing culture and accumulating culture. The city, where the passenger does not have a road and the caravan does not pass, is always missing one side. In that culture, if the caravan has no paper, he wears the...

ANAMUR BANANA AND MARKETING COMMUNICATION

There has been a lot of talk about the world in the past days that the brand is more than a product. The value of the Comedian by Italian artist Cattelan in Art Basel Miami by Paris-based contemporary art gallery Perroti was 120 thousand dollars.

KAZDAĞI’S YOUNG DAUGHTER BAYRAMİÇ WHITE AND MARKETING COMMUNICATION

This spoiled daughter of Kazdağları Bayramiç White distinguishes the other nectar from our varieties, not only its different taste and strong aromatic structure.

SALİHLİ CHERRY AND MARKETING COMMUNICATION FROM THE FIRST FOOT TRACES TO SARDES

Marketing communication and branding establish their own metaphoric infrastructure; the concepts it takes reference determine the future of the brand. The brand is now more than a product today. Although increases and decreases change periodically

SUCCESS STORY OF ARAPGİR PURPLE BASIL

Cultural codes are one of the main starting points of marketing communication as well as sociology. Cultural code has always guided us in our buying behavior and branding.

Geographical Indication Products Turkish Fig and Marketing Communication

On the foreheads of the sarcophagi, at the entrances of the agoras, on the seat stones of the theaters, on the pillars of the altars of Dionysus.

Meerschaum as a Geographical Indication Product and Marketing Communication

One of the most important elements for the branding and marketing of geographical indication products is the strong tradition of the product. The socio-economic tradition of the product tradition is very important for the audience in the context...

A STAR IS BORN FROM SOUTH… Finike Orange as a Geographical Indication Product and Branding

Regardless of the internal transference of orange cultures, orange is an inaccessible as well as mysterious fruit that is absolutely equivalent. Otherwise, this fruit, traveling from all over the world, changing meaning and context in different ...

PREPARING THE FUTURE IN AGRO POLITICAL CENTURY AND AGRICULTURE

Agro political; It is the area where countries determine all agricultural and food policies for the next century strategically and tactically. Agropolitics, which takes its roots from the concepts of agriculture and policy in English, is more likely

BODRUM/TURKEY MANDARİN AS A GEOGRAPHICAL INDICATION

Bodrum Mandalini is the name of the girl who distributes her hair with the winds blowing from the Gulf of Bodrum. It is beautiful, it does not like heat and humidity, it wants cool climate. With these features, it grows only in the Bodrum peninsula,

TURKISH TAŞKÖPRÜ GARLIC AND GEOGRAPHICAL INDICATION

Garlic, which we will find in the ancient Anatolia; There are about five years in our lives. Anatolia, which is regarded as the homeland of wild onion species, has played an important role in the history of garlic

LEMON AND GROWING MARKET TRENDS IN TURKEY

If we look at the lemon variety is grown in Turkey s most notable ecological selectivity which is also Lamas lemons. Only in Erdemli-Silifke region; The fruit is medium-sized, cylindrical, neck-ring and distinct mammal. Fruit peel is a juicy lemon of

THE BURSA PEACH IS AGAINST CHINA PİNGGU

One of the most important problems in agricultural branding is the fact that the product has a tradition to be positioned as if the problem is that it will be solved with geographically marked products; this is not the subject of this article. ...

BRANDING IN AGRICULTURE

With a simple definition, we call branding the process of differentiating a product or service from similar products and services. In other words; Branding is the process of producing added value in favor of such products and services in similar ...

ÇUKUR FILM AND SUSTAINED ADVERTISING (PRODUCT PLACEMENT)

In every presentation of television, which is a cultural storm, the coding of the strings in terms of the audience is a problem that is discussed in the consciousness and subconscious. While the level of perception of the message of the viewer is ...

POLITICAL COMMUNICATION Notes to the Young Politician-1

Political communication is the fiction of the future. Editing is created by the concepts of the present.

INTERPRETATION OF POLITICAL COMMUNICATION AND APPROACH

Political communication is the representation of the appearance. The representation of the view does not have to be complex, deep and metaphoric. Dır Must be ‘is the enemy of the sight. The masses hate the remote and inaccessible. From this ...

POSITIONING IN TOURISM MARKETING

We live in the age of magical words. The language of everydayness is so exuberant, so fluid, in which language we use it, the excitement and stickiness in our words take over the soul beyond the contamination. Timelessness is also the name of ...

VANDALISM AND CORPORATE IDENTITY

As a marketing strategy in recent years, the discount opening fashion has captured many brands and the minds of those who make them. These images, which are brought up to the main news centers unerringly, give the audience the feelings of pity and ..

ADVERTISE AS PARADIGM PROBLEM

The most important feature of the human / space plane in the production / consumption is to progress. When we collect all our doings, our categorical thinking feature is based on contradictions. Our daily life is good-bad, worthless, right-wrong,..

LUCIAN BERNHARD IN TERMS OF ADVERTISING LANGUAGE

The advertising, which is the language of the rapidly developing industry in the beginning of the twentieth century, has many opportunities and firsts. In Germany, by creating the concept of yerstasmeplakat iş advertising poster, it has an important

POPULAR CULTURE AND POPSTARS

The most basic and unpredictable method of brand positioning is to take advantage of popular cultural elements. In addition to the fast forwarding of the message, it is revealed how effective it is when creating and creating a campaign. Flow rate ...

ADVERTISING AND CAR

The deadliest rule of marketing communication: You don t know how to sell if you don t know what you re selling. Here, the space between "What" and "How" or the closeness can bring you closer to the market or sale. To know product / service, ...

OUTDOOR ADVERTISING

Our relationship with outdoor advertising may seem empty and deadly, but the reason why they start to tempt us is because of the glory of Platonian idealism which is a world of metamorphism and harmony.

MEDIA MARK AND ADVERTISING LANGUAGE

The basis of our inexhaustible fights is the concept of our perception world. How and through which processes one develops the self-knowledge framework is the main problem of all spiritual and systematic sciences....

DONT THANK THAT ANYWHERE

The French brand received a major blow when the French parliament passed the proposal on October 12, 2006, which criminalized the so-called Armenian genocide....

LIFE STYLE AND ADVERTISING

As the conceptual depth increases, the dignity and competence of a branch of science is expected to increase. Advertising is a multi-disciplinary field that takes its ontology from everyday life.

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