BİZİM İÇİN REKLAM DEĞER ÜRETİRKEN HESAP VEREBİLMEKTİR...

The most important feature of the human / space plane in the production / consumption is to progress. When we collect all our doings, our categorical thinking feature is based on contradictions. Our daily life requires living by solving opposites such as good-bad, worthless, right-wrong, beautiful-ugly. The absence of a third path or the lack of “valuable ışı of intermediate situations leads us to such action. This progress is a valid phenomenon in advertising as in all areas.

 

Advertising is an economic activity with the most basic and unpredictable aspect. We expect the rational mind here to lead us to the right action; as individual individuals. Our desire to rational i purchase id is the most basic daily goal of modern man and develops through a value production like all economic activities. This activity is based on a sat production of values ​​üretim when producing and producing. The only concept that focuses on the target audience with the advertiser, advertiser and fashion statement is the sum of the benefits and interests it will achieve. In this respect, it cannot be separated from the history of commercial economic development. In this context, advertising is a growing field of activity with the origins and development of capitalism. The relationship between the rising advertising on this ground and the relationship between the arts and other sciences is another topic of discussion, but the point that it comes from today is that the advertising is interdisciplinary.

 

Each discipline must establish and base its own paradigm. In doing so, it always experiences anxiety to analyze the exit points and philosophical parameters. In this sense, in advertising, it must create its paradigm by tracing ’selling‘ and ’buying Reklam. The direction to go is in the origins and development of capitalism. Capitalism is the most flexible use of capital, money. The first capitalists, on the contrary, are those who finance the crusades. With the development of liberalism, which is the political discourse of capitalism in the process of historical development, concepts such as consumption, luxury, fashion, advertising, brand have been internalized for human. In order to make the subject more understandable, it is necessary to look at the development of trade. Until the development of the bourgeoisie, ‘sell ine is a cursed field at the core of trade. The word u bourgeois) comes from the august; the bourgeoisie (burgenses, bürger, bourgeois-city) were called to the makeshift places they built on the outskirts of the fortresses, which were not included in the castle (castle). Advertising is a phenomenon of the city. The development of the cities began in Italy (Venice, Genoa, Pisa) and spread all over the world. In the cities around the castle, the tower of the city hall (trade-consumer) was erected across the tower of the castle (state-king). This opposition continued until it established its own ideological rules in a sense state (the French Revolution). It is also possible to find traces of this counter-orientation today. It is no coincidence that the main buildings that make up the cities (state-court buildings, mosque-churches, university-educational institutions, etc.) and the huge buildings that exceed them are shopping centers. The message here is the most valuable of everyday making. The shortest way to reach shopping centers, which are converted into consumption cathedrals, is to follow the billboards. Intensive advertising indicators make shopping between urban and important in terms of consuming markers. However, historically, those who trade and trade have always been seen as people from the lower strata. This state of snoring has been exacerbated by the influence of Christianity. There was no difference between selling, defrauding and cheating, whether it was the commodity itself, its weight and its size or its negotiation. For many centuries in the West have been free to hang signage; but advertising is prohibited. Even the seller could not steal a trumpet for a very special property from the east; he could not appear in front of the customer, in front of the workplace, or in a word or sign. So much so; in some cities, even coughing or sneezing of the business owner was prohibited. The underlying reason for the development of trade with very strict rules is the valor of production and the negative view of religion to trade and interest. Producing in all ages has always been seen as a supreme being. Yet, it will be the highest value to consume in present and future centuries. It is the most concrete example of this argument that the economic contraction caused by the 2008 world financial crisis is the attempt by states and institutions to overcome consumption by encouraging consumption.